Things I think about: web copywriting, SEO, accessibility, usability, words, blogs, newsletters, ideas, content, engage, creativity, language and metadata.

I’m a freelance web writer and editor for organisations, agencies and individuals throughout Europe. Websites are my ‘thing’ but I also get involved in drafting other materials, like brochures and style guides.

Common to any kind of great writing is a certain way with words. Your copy will sound like you (or your brand), as well as being useful, engaging and readable. Even if it’s talking about something complex.

Before going freelance in 2008, I worked in public relations at PR agency Edelman and corporate communications in-house at engineering firm Balfour Beatty. So I know what it’s like on both sides of the coin.

I’m based in Spain, from where I work remotely and very successfully with my clients via email, Skype and old-fashioned telephone calls. But don’t just take my word for it; take a look at my references on LinkedIn.

I speak Spanish, I’ve got an engineering degree and I love to draw. For more information about my education and professional experience, read my CV.