I’ve kicked off the new year by finally starting a monthly newsletter. The plan is for every issue to contain a few bits and pieces that are useful to my clients and anyone working with web copy. Read the rest of this entry »
Posted: February 1st, 2012 | Author: admin | Filed under: Copywriting, Newsletter | Tags: Concise Content, newsletters | No Comments »
Events and conferences are a great way to network and top up your knowledge. As a freelancer, I know these are important but still have to get to one (the benefits have to be significant to justify the cost). Read the rest of this entry »
Posted: January 31st, 2012 | Author: admin | Filed under: Events | Tags: barcelona, conferences, content, content strategy, events, WebVisions | No Comments »
If there’s a piece of information that you need from people contacting you, tell them on your ‘Contact us’ page.
As a supporter of international development charity ActionAid, I’ve been receiving communications by post. I’d like to change my details and also get all materials by email instead, so I went to the charity’s UK website to get in touch. Read the rest of this entry »
Posted: October 10th, 2011 | Author: admin | Filed under: Copywriting, Usability | Tags: ActionAid, contact forms, Copywriting, tips, web copy | No Comments »
The argument for developing content before design for a new website is nothing new. I just want to explain why, showing what can happen when the content is defined later. Read the rest of this entry »
Posted: July 11th, 2011 | Author: admin | Filed under: Copywriting, Usability | Tags: design, illustrations, web copy, websites | 1 Comment »
Words are of course powerful on their own on a website for lots of reasons. But an image can often help to communicate information with more impact, capture people’s attention or put across complex topics. Read the rest of this entry »
Posted: June 16th, 2011 | Author: admin | Filed under: Copywriting | Tags: Copywriting, examples, imagery, photos, presentation | No Comments »
I’ve just started working with a new UK-based client, EnergyQuote JHA. This Europe-wide energy consultancy has more than 35 years of experience in the oil, power, gas and carbon markets. Read the rest of this entry »
Posted: May 19th, 2011 | Author: admin | Filed under: Copywriting, General, Portfolio | Tags: clients, my services, portfolio, projects | No Comments »
The first page I look for on most companies’ websites is their ‘About’ page. It’s also the first page I look for on any individual’s website. Why? The reasons are the same: I want to find out who’s behind the website, get to know them and feel like we’ve met. Read the rest of this entry »
Posted: April 19th, 2011 | Author: admin | Filed under: Branding, Copywriting, General | Tags: about us, Copywriting, web copy, websites | 1 Comment »
If you’re a web copywriter, web manager, web editor or in any way involved with web content, this webinar may interest you. ‘Are you content strategy material?’ is being hosted by Rahel Bailie and Scott Abel at 6pm GMT on Friday 15 April 2011. Read the rest of this entry »
Posted: April 14th, 2011 | Author: admin | Filed under: Copywriting, Events | Tags: content strategy, event, training, webinar | No Comments »
It’s generally recommended that justified text (set flush to both the left and right margins) should be avoided on web pages. There are two main reasons for this. Read the rest of this entry »
Posted: April 9th, 2011 | Author: admin | Filed under: Accessibility, Usability, Writing style | Tags: format, justified text, layout, left-justified text, web copy | 1 Comment »