Harvey and Rabbit

I love this advert. Maybe it’s because I have dogs and can recognise that very intent ‘think about me’ look.

But it makes me laugh and I’m hooked from the start because of the strong story line, and that’s what every piece of communication should do.

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How to write effective web copy

Your website must be well written, engaging and easy to find. Hiring a professional web copywriter to produce compelling text is, without doubt, a good investment — and one which will probably pay for itself with a single new piece of business.

But if you’re planning to write the web copy yourself, read on to find out what you need to consider (in a nutshell) and for five top tips. I wrote this with an SME audience in mind, but it applies to anybody who has to write text for a website.

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