…in another language. Yep, that’s the catch (if you see it as a catch, that is). Speak to the Future, the campaign for languages supported by organisations like the Chartered Institute of Linguists, has set up the 1000 Words Challenge.
Your website must be well written, engaging and easy to find. Hiring a professional web copywriter to produce compelling text is, without doubt, a good investment — and one which will probably pay for itself with a single new piece of business.
But if you’re planning to write the web copy yourself, read on to find out what you need to consider (in a nutshell) and for five top tips. I wrote this with an SME audience in mind, but it applies to anybody who has to write text for a website.