An agency that I was once in contact with sent me a newsletter recently. It’s just relaunched its corporate website and wanted to tell everyone about it.
Your website must be well written, engaging and easy to find. Hiring a professional web copywriter to produce compelling text is, without doubt, a good investment — and one which will probably pay for itself with a single new piece of business.
But if you’re planning to write the web copy yourself, read on to find out what you need to consider (in a nutshell) and for five top tips. I wrote this with an SME audience in mind, but it applies to anybody who has to write text for a website.
If there’s a piece of information that you need from people contacting you, tell them on your ‘Contact us’ page.
As a supporter of international development charity ActionAid, I’ve been receiving communications by post. I’d like to change my details and also get all materials by email instead, so I went to the charity’s UK website to get in touch.