Organising content

Information architecture (IA) website Boxes and Arrows has an interesting article, written by content strategist Rachel Lovinger. In it, she says that ‘content strategy is to copywriting as information architecture is to design’.

So, what is IA? According to the Information Architecture Institute, it’s:

…the art and science of organising and labelling websites, intranets, online communities and software to support usability.

Good IA helps users to make sense of a website and its content. So what does content strategy do? According to the article, its main aim is:

…to use words and data to create unambiguous content that supports meaningful, interactive experiences.

Structuring a website

Lovinger goes on to discuss what content is and how a simple website might not need much IA or content strategy.

(All sites need some though, no matter how small – I’ve seen websites of only six pages that were hard to navigate around. No thought had been put into how the visitors were to get …

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