Google Translate is a useful tool in many situations. But one thing it certainly isn’t is a suitable replacement for a translator or a copywriter (or someone who happens to do both).
I’m really not sure. I wouldn’t be surprised if the end result is the same: nobody finds your website.
I’m talking about the English content offered by many websites that have a different primary language. The internet’s great because it opens up your business to many more people, who speak many different languages. But it really doesn’t matter if all the other languages on your site are written beautifully if the one they’re reading is just not very, well, good.
Of course, this is great news for me because this is something I can help with – ironing out those grammatical lumps and bumps. But perhaps you need a bit of convincing as to why it’s so important, so here are three reasons (and for argument’s sake, I’m going to refer to English) for starters…
Help people to find you
If you want English speakers to find you, you need to provide words they’ll use in the search engines. It’s no good having an English version if everything’s spelt wrongly or grammatically incorrect. If you’re offering something that ‘is respectful …
Nomensa reports that ‘the .co.uk domain name is now an essential part of a company’s brand presence in the UK’, according to research by Sedo (a global domain name marketplace, funnily enough).
I’m not that surprised, really. For many global companies, for example, a regional domain name is a key part of their localisation strategy.
Inspires trust and creates credibility
The Nomensa article goes on to say that ‘the research, undertaken at Internet World 2009 revealed that two thirds of respondents said the domain extension inspired trust and security in a website’s credentials. In addition, 45 per cent of respondents highlighted that .co.uk was their primary domain’.
You’ll notice that this website’s domain name is .co.uk too, which was a deliberate choice on my part. I freelance from Spain and I felt sure that a .es domain name would put some potential clients off, rightly or wrongly (well, wrongly in fact).
Also, I think (correct me if I’m wrong) but .co.uk sites rank more highly in an English-language search …