Fine Choice website

Fine Choice website

Direct client:

LSG Sky Chefs (Germany, 2012)

What they said:

“We were all so impressed by Helen’s copywriting that we hired (and are hiring) her again and again, even for offline projects like print brochures and writing style guides. Her remote set-up is highly efficient.”

Read this reference and more on LinkedIn.

The brief:

Fine Choice is an LSG company, which is part of the Lufthansa group based in Germany. Catering business Fine Choice develops, produces and delivers prepared foods to retail clients around the world.

The Fine Choice brand had been updated and the company was launching a new corporate website to reflect this. The team needed a web copywriter to review existing information and to put it into a suitable format.

What I did:

  • Reviewed the sitemap, made suggestions for improvements and identified content gaps.
  • Rewrote and formatted copy (body text, metadata such as description and ALT elements, ‘micro copy’ for home and landing pages) using American English spelling.
  • Produced ‘web friendly’ copy that was accessible, usable and optimised for both people and search engines.
  • Uploaded and edited all text using the TYPO3 open-source CMS.

To try it out for yourself, visit the Fine Choice website.

Contact me to find out more about this project or to talk about working together.

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