LSG Sky Chefs (Germany, 2012)
LSG Sky Chefs, part of the Lufthansa group, is a returning client. Its business includes a train services division, whose website I had already written earlier in 2012.
The company then decided to add a microsite, which was an interactive showcase of the on-board services provided by this part of the group.
The showcase features the five different stages of rail travel, with clickable graphics for a short description of each service.
What I did:
- Wrote all micro copy, comprising a title, tag line and short description.
- Reviewed the text online and made edits via the CMS.