I write, edit and maintain the words on websites for businesses, organisations and individuals. See my clients.
Well-written web copy makes you look professional and credible. More importantly, it helps people find what they need easily, quickly and with minimal fuss.
I create readable, relevant and web-friendly content in plain English, making sure your copy is accessible for both people and search engines (that’s it, SEO).
Of course, it’s not all about the body text. I also draft metadata titles and descriptions, and suggest suitable alternative text for images and other content.
I’ll audit or review your sitemap, propose a new one (I do like a colour-coded spreadsheet) and identify any content gaps by looking at your competitors’ sites.
In addition, I can work with you to develop a writing style guide for your website, which is useful for both in-house and third-party contributors.
For examples, view my portfolio.
Banish spelling mistakes, inconsistent style and poor presentation to make sure visitors to your website find what they need – and leave with a great impression.
Whether your web copy’s already live or you’ve simply drafted the text, I’ll knock it into shape while following your style guide (if you have one) for consistency and a single tone of voice.
Using some clever fixes – like creating shorter paragraphs or adding lists – copy will be easier to navigate, use and read. I’ll also spot any out-of-date information or content gaps.
To see some of my projects, visit my portfolio.
If you want to use text from a brochure, it needs to be formatted in a web-friendly way. Because online media are used in a different way to print media, copy that appears on them must be written differently too.
I’ll structure the text so that it’s easy to read online, suitable for a global audience, written in plain English, accessible to people and search engines, and consistent in terms of spelling and style.
Take a look at my portfolio.
If you’re too busy to upload web content or maintain it once you’ve launched your site, I can do this for you.
Typical tasks include updating web pages or carrying out content audits to make sure quality standards are consistent across a website.
I’ve used lots of different content management systems (CMS), like WordPress, TYPO3, ExpressionEngine, HubSpot, Stellent and Fluent. I’m also happy to make text edits via HTML.
For some examples of my work, see my portfolio.
If you need web content, you may want a new or updated website too.
I can recommend and work closely with trusted partners in web design, web development, web copy translation and SEO to offer you the whole package.
My portfolio details some of my projects.