Web copywriting

Well-written copy is essential for any website; it creates an impression of professionalism and credibility. More importantly, it helps your readers to find the information they’re looking for and makes them want to visit again.

I specialise in copywriting for online communications such as websites, intranets, blogs and newsletters. In addition to creating readable, credible and accurate content, I make sure your copy is accessible for both people and search engines.

Easy-to-read, relevant copy in plain English

I understand why and how text for online use must be written differently to that for off-line use. I know how to structure content to make it easier to navigate; for example, by making use of short paragraphs and adding sub headings in appropriate header tags.

I write in plain English and avoid meaningless jargon, keeping in mind the global online audience. By taking into consideration search engine optimisation (SEO), I provide interesting and relevant copy that others will want to link to, and which has the best chance in search results.

More than words on the page

I don’t just provide copy for body text; I can help you to think about the most appropriate words for your meta data descriptions, alt tags and other alternative text too.

I can identify areas where your content isn’t as accessible as it might be, due to poor image descriptions, inappropriate header hierarchy and other elements that affect how your site is viewed.

To find out more, read about my experience or take a look at my other services, which include editing and content management. Get in touch to ask me any questions or to discuss a project.