Fix-It Friday (No. 3): Energy Institute

Fix-It Friday is a series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors’ lives easier.

Within just an hour, it’s possible to make a page more readable, accessible and search friendly. I also explain what else I’d do if I had more time. Look at the difference a web copywriter can make!

The Energy Institute (EI) is the professional body for the energy industry. It develops and shares knowledge, skills and good practice, while supporting over 14,000 individuals and 300 companies across 100 countries.

The EI website looks great — modern, fresh, professional and easy to navigate. I’m going to look at its ‘About us’ page from a web copywriting perspective.

Web page before (image) Good points Could do better Web page after (image) Fixes made in one hour If I had more than an hour, I’d…

Web page before

(Click on the image for a …

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Fix-It Friday (No. 2): World Economic Forum

Fix-It Friday is a new series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors’ lives easier.

Within just an hour, it’s possible to make a page more readable, accessible and search friendly. I also explain what else I’d do if I had more time. Look at the difference a web copywriter can make!

The World Economic Forum (WEF) is an independent, not-for-profit and international organisation. Its aim is to improve ‘the state of the world by engaging leaders in partnerships to shape global, regional and industry agendas’.

I’m going to look at the WEF’s ‘Social media: Twitter’ page from a web copywriting perspective.

Web page before (image) Good points Could do better Web page after (image) Fixes made in one hour If I had more than an hour, I’d…

Web page before

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Fix-It Friday (No. 1): Dulas

Fix-It Friday is a new series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors’ lives easier.

Within just an hour, it’s possible to make a page more readable, accessible and search friendly. I also explain what else I’d do if I had more time. Look at the difference a web copywriter can make!

Dulas provides professional renewable energy services from its base in the heart of Wales. I like its website; the design’s fresh, modern and uncluttered, with clear navigation.

I’ve decided to look at the ‘About Dulas’ page from a web copywriting perspective.

Web page before (image) Good points Could do better Web page after (image) Fixes made in one hour If I had more than an hour, I’d…

Web page before

(Click on the image for a larger version.)

Good points

Individual <title> and <description> …

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Online PR guidelines for ‘print’ people

If you’re interested in content and you’re not a member already, I’d recommend joining the Content Strategy Google group. Many well-known (in content terms, at least!) names pop up regularly on there, contributing to a range of interesting discussions.

One such person is Ginny Redish, who recently responded to a query on online media centres or press offices with some best practice guidelines for press officers ‘who come from print’. I thought this was worth sharing.

Seven guidelines for online press releases

1. Make the headline a statement that gives the key message. Think ‘bite, snack, meal’ — a concept from Marilynne Rudick and Leslie O’Flahavan. The headline is the bite. 2. Make the first few sentences the snack — just a bit of elaboration of the key message. 3. Break up the piece with informative headings. Think of headings as key message bites to the next bit of information. 4. Keep paragraphs very …

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