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	<title>Freelance web copywriter, web editor and content manager &#124; Concise Content &#187; Copywriting</title>
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		<title>Help your supporters to help you</title>
		<link>http://www.concisecontent.co.uk/2011/10/10/help-your-supporters-to-help-you/</link>
		<comments>http://www.concisecontent.co.uk/2011/10/10/help-your-supporters-to-help-you/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 09:25:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[ActionAid]]></category>
		<category><![CDATA[contact forms]]></category>
		<category><![CDATA[tips]]></category>
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		<description><![CDATA[If there&#8217;s a piece of information that you need from people contacting you, tell them on your &#8216;Contact us&#8217; page. As a supporter of international development charity ActionAid, I&#8217;ve been receiving communications by post. I&#8217;d like to change my details and also get all materials by email instead, so I went to the charity&#8217;s UK [...]]]></description>
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		<title>The power of words with images</title>
		<link>http://www.concisecontent.co.uk/2011/06/16/the-power-of-words-with-images/</link>
		<comments>http://www.concisecontent.co.uk/2011/06/16/the-power-of-words-with-images/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 13:11:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[examples]]></category>
		<category><![CDATA[imagery]]></category>
		<category><![CDATA[photos]]></category>
		<category><![CDATA[presentation]]></category>

		<guid isPermaLink="false">http://www.concisecontent.co.uk/?p=700</guid>
		<description><![CDATA[Words are of course powerful on their own on a website for lots of reasons. But an image can often help to communicate information with more impact, capture people&#8217;s attention or put across complex topics. I love articles that combine artistic, interesting photos with simple text to put across complicated ideas, such as technology. I [...]]]></description>
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		<title>Why you NEED an &#8216;About&#8217; page</title>
		<link>http://www.concisecontent.co.uk/2011/04/19/why-you-need-an-about-page/</link>
		<comments>http://www.concisecontent.co.uk/2011/04/19/why-you-need-an-about-page/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 15:32:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[about us]]></category>
		<category><![CDATA[web copy]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.concisecontent.co.uk/?p=671</guid>
		<description><![CDATA[The first page I look for on most companies&#8217; websites is their &#8216;About&#8217; page. It&#8217;s also the first page I look for on any individual&#8217;s website. Why? The reasons are the same: I want to find out who&#8217;s behind the website, get to know them and feel like we&#8217;ve met. It&#8217;s where I expect to [...]]]></description>
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		<title>Portfolio: The Financial Times &#8212; &#8216;About us&#8217;</title>
		<link>http://www.concisecontent.co.uk/2011/01/27/portfolio-the-financial-times-about-us/</link>
		<comments>http://www.concisecontent.co.uk/2011/01/27/portfolio-the-financial-times-about-us/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 15:53:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[the financial times]]></category>

		<guid isPermaLink="false">http://www.concisecontent.co.uk/?p=603</guid>
		<description><![CDATA[Project overview July &#8212; November 2010 The &#8216;About us&#8217; section of the FT.com website was being updated and the content migrated from its current CMS to the WordPress platform. The copy needed reviewing and rewriting or editing to make it as informative and engaging as possible. It also had to be &#8216;SEO friendly&#8217;. Visit the [...]]]></description>
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		<title>Keep it simple</title>
		<link>http://www.concisecontent.co.uk/2010/10/12/keep-it-simple/</link>
		<comments>http://www.concisecontent.co.uk/2010/10/12/keep-it-simple/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 13:46:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[plain English]]></category>
		<category><![CDATA[style]]></category>

		<guid isPermaLink="false">http://www.concisecontent.co.uk/?p=569</guid>
		<description><![CDATA[I&#8217;m a big fan of plain English on websites for a wide variety of reasons, most of which boil down to reaching the widest audience possible. While there are of course instances where more flowery language is appropriate, communicating important information is not usually one of them. So if there&#8217;s an easier way to say [...]]]></description>
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		<title>Fix-It Friday (No. 3): Energy Institute</title>
		<link>http://www.concisecontent.co.uk/2010/09/24/fix-it-friday-no-3-energy-institute/</link>
		<comments>http://www.concisecontent.co.uk/2010/09/24/fix-it-friday-no-3-energy-institute/#comments</comments>
		<pubDate>Fri, 24 Sep 2010 09:41:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[fix-it friday]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.concisecontent.co.uk/?p=559</guid>
		<description><![CDATA[Fix-It Friday is a series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors&#8217; lives easier. Within just an hour, it&#8217;s possible to make a page more readable, accessible and search friendly. I also explain what else I&#8217;d [...]]]></description>
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		<title>Fix-It Friday (No. 2): World Economic Forum</title>
		<link>http://www.concisecontent.co.uk/2010/09/10/fix-it-friday-no-2-world-economic-forum/</link>
		<comments>http://www.concisecontent.co.uk/2010/09/10/fix-it-friday-no-2-world-economic-forum/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 12:42:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[fix-it friday]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.concisecontent.co.uk/?p=548</guid>
		<description><![CDATA[Fix-It Friday is a new series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors&#8217; lives easier. Within just an hour, it&#8217;s possible to make a page more readable, accessible and search friendly. I also explain what else [...]]]></description>
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		<title>Fix-It Friday (No. 1): Dulas</title>
		<link>http://www.concisecontent.co.uk/2010/09/04/fix-it-friday-dulas/</link>
		<comments>http://www.concisecontent.co.uk/2010/09/04/fix-it-friday-dulas/#comments</comments>
		<pubDate>Sat, 04 Sep 2010 10:38:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[fix-it friday]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.concisecontent.co.uk/?p=528</guid>
		<description><![CDATA[Fix-It Friday is a new series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors&#8217; lives easier. Within just an hour, it&#8217;s possible to make a page more readable, accessible and search friendly. I also explain what else [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Comic Sans as you never imagined</title>
		<link>http://www.concisecontent.co.uk/2010/06/22/comic-sans-as-you-never-imagined/</link>
		<comments>http://www.concisecontent.co.uk/2010/06/22/comic-sans-as-you-never-imagined/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 12:31:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Font]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://www.concisecontent.co.uk/?p=485</guid>
		<description><![CDATA[We all know that it&#8217;s not just what we write that&#8217;s important, it&#8217;s also how it looks. An inappropriate font can completely knock a message off course, rendering our communication out of touch or even invisible. So what personality would you give the fonts you use? Is Times New Roman a dependable, retired Colonel with [...]]]></description>
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		<title>Maintaining the tone in every contact</title>
		<link>http://www.concisecontent.co.uk/2010/06/09/maintaining-the-tone-in-every-contact/</link>
		<comments>http://www.concisecontent.co.uk/2010/06/09/maintaining-the-tone-in-every-contact/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 15:37:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Writing style]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[tone of voice]]></category>

		<guid isPermaLink="false">http://www.concisecontent.co.uk/?p=475</guid>
		<description><![CDATA[If your website&#8217;s main content has a consistent tone throughout, that&#8217;s great; but don&#8217;t forget those other points of contact with your readers or customers. This might be rarely needed web pages (such as the 404 error page) or following up on an order. I recently ordered a couple of t-shirts online from howies, and [...]]]></description>
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