July — November 2010
The ‘About us’ section of the FT.com website was being updated and the content migrated from its current CMS to the WordPress platform.
The copy needed reviewing and rewriting or editing to make it as informative and engaging as possible. It also had to be ‘SEO friendly’.
Rewriting and editing content (body text, meta data such as <description>, alternative text, ‘micro copy’). Producing ‘web friendly’ content that was accessible, usable and optimised for both people and search engines. Uploading and editing content using the WordPress CMS, and providing support to the client on related queries (e.g. HTML coding to format text).
Example: ‘Corporate Responsibility’ landing page
(Click on the image for a larger version.)