The argument for developing content before design for a new website is nothing new. I just want to explain why, showing what can happen when the content is defined later.
We all know that it’s not just what we write that’s important, it’s also how it looks. An inappropriate font can completely knock a message off course, rendering our communication out of touch or even invisible.
So what personality would you give the fonts you use? Is Times New Roman a dependable, retired Colonel with a moustache? Or maybe you prefer Calibri, a slightly hipper cousin of Arial, but still serious enough to roll out in front of the boss?
Well, you might well be misreading your font’s personality – poor, misunderstood little guy. Or, actually, maybe he doesn’t give a damn, because he’s Comic Sans, asshole. (His words, not mine.)
Phew, who’d have thought that he’d be such a feisty one? Thanks be to @vickysquires for sending this to me. Made my day.