A great interview: Dan Germain, Innocent

I love reading interviews with people who work with words, from copywriters to translators. It’s always interesting to find out how they got to where they are today, the path they took. Roger Horberry’s interview with Dan Germain of Innocent fame is no exception.

I think lots of writers stumble into their profession via a muddle of other roles: some are related, most are not. But it’s still refreshing to read about the success stories that many of us still spend a large proportion of (billable) hours daydreaming about…

Dan “went to university with the three chaps who founded Innocent” and started off “driving vans and delivering smoothies” before moving on to writing the ‘blurb’ on the bottles. And ten years later, he’s head of creative services. He comes out with several words of wisdom; here are my favourites.

“Brilliant copywriting doesn’t demand any explanation. It’s short and sweet and hits the spot first time.”

On golden rules for writing: “…you have your first idea – great, but don’t use it. 90% of people will …

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Expert interview: David Hamill, Good Usability

Many corporate websites are managed by a person or team for whom the website is not their only responsibility. They rely on expertise from third party suppliers for designing, building and maintaining their website.

Companies with dedicated in-house online teams also sometimes lack a particular skill at a given time. Even with the combination of in-house support and an external agency, calling in an expert can provide many benefits.

But who are these experts, what do they do and how can they help? In the first of an occasional series, we speak to David Hamill of Good Usability. He’s an independent usability expert who’s worked on a number of high-profile websites and intranets, for companies such as RBS and the Share Centre.

Read the interview from the beginning or jump to a question that interests you:

An overview of the concept of ‘usability’ Usability alongside ‘user experience’ and ‘accessibility’ Legal requirements for usability on websites What exactly do you do? Usability testing explained Benefits for corporate websites Conflicts with …

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