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	<title>Freelance web copywriter, web editor and content manager &#124; Concise Content &#187; online writing</title>
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		<title>Keep it simple</title>
		<link>http://www.concisecontent.co.uk/2010/10/12/keep-it-simple/</link>
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		<pubDate>Tue, 12 Oct 2010 13:46:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[plain English]]></category>
		<category><![CDATA[style]]></category>

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		<description><![CDATA[I&#8217;m a big fan of plain English on websites for a wide variety of reasons, most of which boil down to reaching the widest audience possible. While there are of course instances where more flowery language is appropriate, communicating important information is not usually one of them. So if there&#8217;s an easier way to say [...]]]></description>
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		<title>Fix-It Friday (No. 3): Energy Institute</title>
		<link>http://www.concisecontent.co.uk/2010/09/24/fix-it-friday-no-3-energy-institute/</link>
		<comments>http://www.concisecontent.co.uk/2010/09/24/fix-it-friday-no-3-energy-institute/#comments</comments>
		<pubDate>Fri, 24 Sep 2010 09:41:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[fix-it friday]]></category>
		<category><![CDATA[online writing]]></category>
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		<description><![CDATA[Fix-It Friday is a series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors&#8217; lives easier. Within just an hour, it&#8217;s possible to make a page more readable, accessible and search friendly. I also explain what else I&#8217;d [...]]]></description>
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		<title>Fix-It Friday (No. 2): World Economic Forum</title>
		<link>http://www.concisecontent.co.uk/2010/09/10/fix-it-friday-no-2-world-economic-forum/</link>
		<comments>http://www.concisecontent.co.uk/2010/09/10/fix-it-friday-no-2-world-economic-forum/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 12:42:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[fix-it friday]]></category>
		<category><![CDATA[online writing]]></category>
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		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.concisecontent.co.uk/?p=548</guid>
		<description><![CDATA[Fix-It Friday is a new series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors&#8217; lives easier. Within just an hour, it&#8217;s possible to make a page more readable, accessible and search friendly. I also explain what else [...]]]></description>
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		<title>Fix-It Friday (No. 1): Dulas</title>
		<link>http://www.concisecontent.co.uk/2010/09/04/fix-it-friday-dulas/</link>
		<comments>http://www.concisecontent.co.uk/2010/09/04/fix-it-friday-dulas/#comments</comments>
		<pubDate>Sat, 04 Sep 2010 10:38:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[fix-it friday]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.concisecontent.co.uk/?p=528</guid>
		<description><![CDATA[Fix-It Friday is a new series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors&#8217; lives easier. Within just an hour, it&#8217;s possible to make a page more readable, accessible and search friendly. I also explain what else [...]]]></description>
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		<title>Online style guides</title>
		<link>http://www.concisecontent.co.uk/2008/09/09/online-style-guides/</link>
		<comments>http://www.concisecontent.co.uk/2008/09/09/online-style-guides/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 11:03:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Writing style]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[style guide]]></category>

		<guid isPermaLink="false">http://www.concisecontent.co.uk/?p=42</guid>
		<description><![CDATA[Any organisation that produces printed publications understands the importance of an editorial style guide. So it stands to reason that a separate style guide for your websites, intranet sites and e-newsletters is important too. When creating an online style guide, the differences between online and offline communications and how content is generated should be taken [...]]]></description>
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