How to write effective web copy

Your website must be well written, engaging and easy to find. Hiring a professional web copywriter to produce compelling text is, without doubt, a good investment — and one which will probably pay for itself with a single new piece of business.

But if you’re planning to write the web copy yourself, read on to find out what you need to consider (in a nutshell) and for five top tips. I wrote this with an SME audience in mind, but it applies to anybody who has to write text for a website.

Read More

How to delete a Facebook group

Want to delete a Facebook group that you created but can’t work out how? Here’s what you need to do – it’s straightforward once you know.

Go to the page of the group that you administrate. Click ‘Edit members’ in the left-hand menu. Delete all members until it’s just yourself left in the group. Return to the main group page and choose ‘Leave group’. A window will appear advising that you’re the last member and that if you leave, it will be deleted. Confirm!

I think it’s time for Facebook to add a ‘Close group’ option for group administrators – it would be much more user friendly…

Read More

Fix-It Friday (No. 3): Energy Institute

Fix-It Friday is a series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors’ lives easier.

Within just an hour, it’s possible to make a page more readable, accessible and search friendly. I also explain what else I’d do if I had more time. Look at the difference a web copywriter can make!

The Energy Institute (EI) is the professional body for the energy industry. It develops and shares knowledge, skills and good practice, while supporting over 14,000 individuals and 300 companies across 100 countries.

The EI website looks great — modern, fresh, professional and easy to navigate. I’m going to look at its ‘About us’ page from a web copywriting perspective.

Web page before (image) Good points Could do better Web page after (image) Fixes made in one hour If I had more than an hour, I’d…

Web page before

(Click on the image for a …

Read More

Fix-It Friday (No. 2): World Economic Forum

Fix-It Friday is a new series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors’ lives easier.

Within just an hour, it’s possible to make a page more readable, accessible and search friendly. I also explain what else I’d do if I had more time. Look at the difference a web copywriter can make!

The World Economic Forum (WEF) is an independent, not-for-profit and international organisation. Its aim is to improve ‘the state of the world by engaging leaders in partnerships to shape global, regional and industry agendas’.

I’m going to look at the WEF’s ‘Social media: Twitter’ page from a web copywriting perspective.

Web page before (image) Good points Could do better Web page after (image) Fixes made in one hour If I had more than an hour, I’d…

Web page before

(Click on the image for a larger version.) Read More

Fix-It Friday (No. 1): Dulas

Fix-It Friday is a new series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors’ lives easier.

Within just an hour, it’s possible to make a page more readable, accessible and search friendly. I also explain what else I’d do if I had more time. Look at the difference a web copywriter can make!

Dulas provides professional renewable energy services from its base in the heart of Wales. I like its website; the design’s fresh, modern and uncluttered, with clear navigation.

I’ve decided to look at the ‘About Dulas’ page from a web copywriting perspective.

Web page before (image) Good points Could do better Web page after (image) Fixes made in one hour If I had more than an hour, I’d…

Web page before

(Click on the image for a larger version.)

Good points

Individual <title> and <description> …

Read More

Useful tools: Delicious

In the second of this (very) occasional series about things I use to help me work, I want to talk about Delicious. It’s been around for a while, and indeed I’ve been using it since I started up as a freelancer. Its staying power can only be a good thing!

It’s ideal for keeping track of all those handy articles I find and read (or intend to read…), as well as sharing them via my websites. However, it was only at the weekend when I had a bit of a fiddle around with it that I discovered some handy features.

From many to one

Previously, I had a Delicious account for each of my blogs (which proliferate faster than I can keep up), with a different log-in for each. In addition, since Yahoo bought Delicious, many of these now have Yahoo log-ins instead.

Fed up with all these different usernames and passwords (plus I don’t use Yahoo for anything else), I decided to bring all my bookmarks (both public and private) under my …

Read More

Useful tools: Netted

There are lots of little things that help me do my work or keep up to speed with the online world on a day-to-day basis. I thought it would be handy to share these as I think about them or as a new one comes to light.

They’re not all technically ‘tools’, but if they help us to do our jobs better, then that label’s good enough for me. Take ‘Netted’, a free daily email newsletter from the producers of the Webbys online awards.

Every day they dig up an interesting website and send it straight to your inbox. It’s a great way to find out about quirky apps and even discover something useful. Find out more and sign up.

Read More