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	<title>Freelance web copywriter, web editor and content manager &#124; Concise Content &#187; tone of voice</title>
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		<title>Maintaining the tone in every contact</title>
		<link>http://www.concisecontent.co.uk/2010/06/09/maintaining-the-tone-in-every-contact/</link>
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		<pubDate>Wed, 09 Jun 2010 15:37:32 +0000</pubDate>
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				<category><![CDATA[Copywriting]]></category>
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		<category><![CDATA[tone of voice]]></category>

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		<description><![CDATA[If your website&#8217;s main content has a consistent tone throughout, that&#8217;s great; but don&#8217;t forget those other points of contact with your readers or customers. This might be rarely needed web pages (such as the 404 error page) or following up on an order. I recently ordered a couple of t-shirts online from howies, and [...]]]></description>
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		<title>Writing for your audience: overseas students</title>
		<link>http://www.concisecontent.co.uk/2009/07/08/write-for-your-audience-overseas-students/</link>
		<comments>http://www.concisecontent.co.uk/2009/07/08/write-for-your-audience-overseas-students/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 18:25:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[tone of voice]]></category>

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		<description><![CDATA[One of my Spanish &#8216;intercambio&#8217; friends has recently booked a place on a summer course in London to improve her English (which she speaks to a good level already). She&#8217;s also booked a room with Nido, accommodation for overseas students. She received the following email from Nido, but asked me for help because she couldn&#8217;t [...]]]></description>
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