If you’re writing on Twitter in Spanish, don’t forget to use accents in the hashtags. So says one of Fundéu BBVA’s latest recommendations to help speakers navigate the pitfalls of using the language online.
Your website must be well written, engaging and easy to find. Hiring a professional web copywriter to produce compelling text is, without doubt, a good investment — and one which will probably pay for itself with a single new piece of business.
But if you’re planning to write the web copy yourself, read on to find out what you need to consider (in a nutshell) and for five top tips. I wrote this with an SME audience in mind, but it applies to anybody who has to write text for a website.
If there’s a piece of information that you need from people contacting you, tell them on your ‘Contact us’ page.
As a supporter of international development charity ActionAid, I’ve been receiving communications by post. I’d like to change my details and also get all materials by email instead, so I went to the charity’s UK website to get in touch.
The first page I look for on most companies’ websites is their ‘About’ page. It’s also the first page I look for on any individual’s website. Why? The reasons are the same: I want to find out who’s behind the website, get to know them and feel like we’ve met.