Google Translate is a useful tool in many situations. But one thing it certainly isn’t is a suitable replacement for a translator or a copywriter (or someone who happens to do both).Continue reading “Lost in (Google) translation”
Taking a break
It’s time for me to take a few months off from Concise Content. But I will be back! So if you get in touch after March 2014, I may not respond as quickly as usual. And, of course, I won’t be working until further notice.Continue reading “Taking a break”
The state of content in Spain
In January 2014, Spanish freelance web editor Eva Sanagustín Fernández released an ebook with the results from her second survey on the state of content in Spain.Continue reading “The state of content in Spain”
Know your audit from your elbow
In one episode of the excellent Content Matters podcast series by Four-i’s, Strategic Content’s Paula Land talks about content analysis, specifically content inventories and audits.Continue reading “Know your audit from your elbow”
Clever or confusing?
Whenever I pass through Mallorca’s airport, I see a large poster for the popular Palma Aquarium. It rattles me every time (not just because of the random capitals) because I’m not sure if the straplines are clever or just confusing.Continue reading “Clever or confusing?”