Whenever I pass through Mallorca’s airport, I see a large poster for the popular Palma Aquarium. It rattles me every time (not just because of the random capitals) because I’m not sure if the straplines are clever or just confusing.Continue reading “Clever or confusing?”
Learn 1000 words…
…in another language. Yep, that’s the catch (if you see it as a catch, that is). Speak to the Future, the campaign for languages supported by organisations like the Chartered Institute of Linguists, has set up the 1000 Words Challenge.Continue reading “Learn 1000 words…”
Do foreign words help or hinder?
Throughout its development, the English language has cheerily been hijacking words from other cultures. But does it help or hinder web copy when we pluck a word from another tongue to add a bit of style to our text?Continue reading “Do foreign words help or hinder?”
Colons and semicolons
People can be very creative with their punctuation, whether they use it too much, not enough or in new and wonderful ways. Colons and semicolons often bear the brunt of this.Continue reading “Colons and semicolons”
When copy makes you go ‘bleurgh’
Sometimes, tongue-in-cheek web copy works really well. Other times, when not viewed in context with other content, it just makes you go ‘yuck’.Continue reading “When copy makes you go ‘bleurgh’”