Direct client
Business in the Community (BITC) (UK, 2009)
What they said
“Helen pulled together coherent and accurate content for the BITC website from a wide array of sources with remarkable speed. She was friendly, responsive and very knowledgeable.”
Read this reference in full on LinkedIn.
The brief
BITC is a business-led charity that focuses on promoting responsible business practice. Its vision is for every business to act responsibly, thereby ensuring a sustainable future for all.
The existing ‘About BITC’ section needed a sub-section covering the history of the organisation. The page structure and web copy had to be created using a variety of source materials.
What I did
- Reviewed the entire BITC website, providing feedback on areas for improvement.
- Proposed a structure and drafted web copy for six pages within ‘Our history’.
- Produced ‘web friendly’ copy that was accessible, usable and optimised for both people and search engines.
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