Fix-It Friday (No. 3): Energy Institute

Fix-It Friday is a series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors’ lives easier. Within just an hour, it’s possible to make a page more readable, accessible and search friendly. I also explain what else I’dContinue reading “Fix-It Friday (No. 3): Energy Institute”

Fix-It Friday (No. 2): World Economic Forum

Fix-It Friday is a new series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors’ lives easier. Within just an hour, it’s possible to make a page more readable, accessible and search friendly. I also explain what elseContinue reading “Fix-It Friday (No. 2): World Economic Forum”

Fix-It Friday (No. 1): Dulas

Fix-It Friday is a new series of posts where I show how a website page can be improved by applying a few web copywriting principles. My primary aim is to make visitors’ lives easier. Within just an hour, it’s possible to make a page more readable, accessible and search friendly. I also explain what elseContinue reading “Fix-It Friday (No. 1): Dulas”

Online PR guidelines for ‘print’ people

If you’re interested in content and you’re not a member already, I’d recommend joining the Content Strategy Google group. Many well-known (in content terms, at least!) names pop up regularly on there, contributing to a range of interesting discussions. One such person is Ginny Redish, who recently responded to a query on online media centresContinue reading “Online PR guidelines for ‘print’ people”