How to write effective web copy

Your website must be well written, engaging and easy to find. Hiring a professional web copywriter to produce compelling text is, without doubt, a good investment — and one which will probably pay for itself with a single new piece of business.

But if you’re planning to write the web copy yourself, read on to find out what you need to consider (in a nutshell) and for five top tips. I wrote this with an SME audience in mind, but it applies to anybody who has to write text for a website.

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How to alienate your Facebook audience

Last night, I was searching for the Facebook ‘page’ and ‘group’ of a freelance PR and marketing networking website that I have a profile on. The website appears to be moderately successful, judging by the number of individuals listed.

When I found the correct page and group, I was surprised to see that each had only three and two members respectively. As my mouse hovered over the ‘join’ button on the group profile, I saw the list of ‘related groups’ that the administrator had chosen. I immediately decided against it. Why?

Consider the message your ‘related groups’ send about your organisation

As you know, when you join a Facebook group, it shows up on your personal profile for your ‘friends’ and networks to see. If I had joined and they had then visited this group to see what I was supporting, they too would have noticed the list of related groups. These include a number of very political and right-wing causes, which I do not advocate and do not want to be seen to.

Facebook is in the interesting position …

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