Story of a logo

I’ve been intending to talk a bit about my new logo since the updated site went live a few months ago. A featured post interviewing the logo’s designer, the talented Mariana Murabito at Monok, on popular blog LogoGala has kicked me into action.

It was important to me to establish a brand from day one of freelancing, to make me look professional, credible and also memorable. I spent quite some time thinking up a name that described the service I offered, then used the logo on my website, invoices, quotes and other documents.

In the beginning, there was…

The first design was my amateur attempt using Photoshop. I’m sure it would have made any ‘proper’ designer have kittens! However, as I was starting out with little funds, it was the best solution at the time.

I can’t say I gave any reasoned thought to its appearance; I tried out some simple colourways that I liked and chose a font that was …

Read More